What are Push Notifications?
A push notification is a message sent to users who have downloaded your app and who have given you permission to message them.
Push Notifications allow you to create and deliver branded, interactive content to your mobile audience.
Because push notifications are permission-based they are the most mobile-friendly and effective marketing channel available today. On average 70% of users will opt-in to receive push notifications.
The open rate experienced with push notifications is a whopping 98%.
A message can be created in minutes and received by the user within seconds after being sent.
Messages will appear on the user’s home screen regardless of whether they are outside of your app, on a call or even if their screen is locked.
Push notifications are more compelling than just text delivering images, adverts, coupons or even video. The messages can also be interactive driving customers back in store or to a specific place that you want them to visit within your app or website.